It’s not SEO it’s SPO. Search Person Optimization.


We have all heard search engine optimization is becoming obsolete more than once or twice.

The debate on it’s future relevance is still undecided by most with some arguing its more important than ever and others saying its a bust.

As I was at dinner the other night chatting over a couple glasses of wine I had one of those “aha” moments.

It’s not SEO it’s SPO. Search person optimization.

Sometimes the Internet is almost too big. More than once I have spent hours weeding through pages and pages of articles and blogs and pins and and and… The point is life is so much easier when I know someone who knows something about what I’m looking for.

Hence Search Person Optimization.

Becoming an expert or source for quality content references and then optimizing yourself to be found by others “like” you or who you want to be considered just like.

Debate solved!

Kait Neese

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  • kaitneese


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  • Shalu Sharma

    I think SPO has potential. Its all about branding and how you reach out to others too. Never thought about it this way.

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  • Maria Bradley

    I think it is impossible to reach astronomical heights as an Author without a carefully marketed combination of the two. Initially SEO is an introduction of your work to people who are interested in your genre, your subject content and your style of writing. If they like it they may search for you personally to check out more of your writing. This brings word of mouth into play and there is no better advertising or promotion than a personal recommendation. SPO and SEO – one cannot succeed without the other.

  • Dion Cheese

    I believe that you have a good point. But I think that SEO’s are and always be relevant. I also believe that one must think about their ultimate goals when considering using SEO vs SPO. For example, authors would be better using SPO’s as it will benefit them more so as many people follow the person and what they write rather than just obscure content and a book title due to the fact that many authors write more than just one genre; whereas when compared to a site that promotes various products and services should use SEO’s which focuses primarily on content rather than individuals.