SPO vs. SEO
We have all heard search engine optimization is becoming obsolete more than once or twice.
The debate on it’s future relevance is still undecided by most with some arguing its more important than ever and others saying its a bust.
As I was at dinner the other night chatting over a couple glasses of wine I had one of those “aha” moments.
It’s not SEO it’s SPO. Search person optimization.
Sometimes the Internet is almost too big. More than once I have spent hours weeding through pages and pages of articles and blogs and pins and and and… The point is life is so much easier when I know someone who knows something about what I’m looking for.
Hence Search Person Optimization.
Becoming an expert or source for quality content references and then optimizing yourself to be found by others “like” you or who you want to be considered just like.