How Authors Can Use Twitter for Simple Lead Generation (Tutorial)

Book Fair Marketing with Kait


One of the questions I get asked more often than not from some of the authors I work with is how to use Twitter to reach new readers?  In the picture series below I wanted to show how easily this can be done and in less than 140 characters (smile).


Three things to keep in mind while using twitter to promote your book: 

1. Engage with your readers, don’t spam them

2.  For every 1 tweet about your book post 6 others that are not about your book

3.  CAPTURE EMAIL ADDRESSES  (so you can take the conversation offline)

Before starting I want to give a special shout out to my friend (aka test subject, joking!) Mr. Danel Hommeus . He is the author of the e-book “Discover the 10 “Must Knows” About Success” and without him this blog post wouldn’t be possible. You can connect with Danel on Twitter by following @Pouchon209


Let’s get started.

How Authors Can Use Twitter for Simple Lead Generation (Tutorial) How Authors Can Use Twitter for Simple Lead Generation (Tutorial)
Hint: Always respond to someone who DMs you (Direct Messages).

How Authors Can Use Twitter for Simple Lead Generation (Tutorial)

Breakdown 1: Potential lead mentions he will help out if I need him too (i.e. re-tweet, like, engage, etc.) so I want to remember him for later. Check!

How Authors Can Use Twitter for Simple Lead Generation (Tutorial)

Breakdown 1: Prospective lead is trying to figure out who/what I am. Good – this shows interest on his end.

Breakdown 2: I don’t ask him to do anything right away, but state I would like to call upon him later. Everything is non-committal and I am not pushing my offer (or book) down his throat.

How Authors Can Use Twitter for Simple Lead Generation (Tutorial)

Breakdown 1: I clearly let the potential client know who I am and that I am not an author but rather working in the publishing profession (my twitter profile re-enforces this).

Breakdown 2: The “GOTCHA” moment. The prospective lead asks me how I can help him with his book. Not the other way around where I (or any salesperson, you included smile) am pushing my services (think your books) down his throat. It is organic and flows naturally. That is what you want to achieve.

How Authors Can Use Twitter for Simple Lead Generation (Tutorial)

Breakdown 1: In 140 characters I describe what I do and then the most important part happens, I ask for the email address. Always try to get the email address or connect on Facebook. This is the point you want to take the conversation off Twitter and begin the business conversation. That way twitter remains fun and a place to network and engage with your online friends, free of spamming sales pitches!


How Authors Can Use Twitter for Simple Lead Generation (Tutorial)


The Close: Mission accomplished.  In 14 back and forth messages, each 140 characters or less, I achieved my goal, i.e. to capture the email address.

Total time spent: 6 minutes. Not bad ehh?

Once you establish off Twitter communications this is a great way to turn leads into clients or re-engage existing clients or readers. The point is if you have their email, you can send them updates about how to sign up for your newsletter, promotions on your title, author signing events you want them to attend and more. You never know what the relationship will bring but this is an era of digital connectiveness.

There are hundreds of thousands of people out there who like what you like, read what you read, engage the way you engage and all you have to do is find them. The beautiful thing about this is that this can be done now more than ever. Why? Because of the internet. It doesn’t matter if you are in Haiti (case in point above) or the US, China, Australia, Nigeria or India. It is one world and it only takes the click of a mouse plus a Wi-Fi connection to go niche on a global scale.

Hope this was helpful!

Kait Neese


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